“La Popular”, a very well-known bridal shop in Chihuahua, Mexico is the “house” of this mannequin. There are many versions of the legend about how she got to be there.
One of them says that her mother was the original owner of the shop and when her daughter died on her wedding day, she went crazy and mummified her to always have her dressed in beautiful gowns that matched her beauty.
She is still in exhibition today.
They change her dress very often, but nobody ever sees when they do it.
Only the owner of the establishment and some close employees are allowed to undress/dress her.
Some people consider her a saint. They leave candles and pray in front of the window to ask for special favors or help in matters of love.
Some other people leave gifts to the clerks of the shop for Pascualita.
Some brides go to the bridal shop and they won’t look at any dress but the one Pascualita is wearing.
They say wearing it will bring good fortune in their marriage.
Her hands are filled with little lines and fine hairs, just like any human hand would be.
Some people say that she changes positions during the night, moving her weight from one foot to the other or tilting her head and bending her elbows.
Others claim proudly that Pascualita smiled at them.
Some others feel that when they pass by, she follows them with her gaze.
Through the years the story has bloomed into a tale with all the rich characteristics of magic realist fiction.It all began on March 25, 1930,
when the dummy was first placed in the storefront window.
Dressed in a spring-season bridal gown, the figure immediately gripped the attention of passers by with its disquieting, wide-set glass eyes,
real hair and blushing skin tones. Pascualita is unique among other shop mannequins in the sleepy backwater state capital.
Rapt locals soon began to notice a striking resemblance to the shop’s then owner, Pascuala Esparza.
A rumor quickly spread that the figure was not a dummy, but her daughter who,
it was said, died from the bite of a Black Widow spider on her wedding day.
“She started to receive abusive phone calls from angry citizens who accused her of embalming her daughter,” the store’s present owner Mario Gonzalez said in his office above the wood-paneled shop floor.
“She decided to issue a formal denial through a public notary in the city, but by then it was too late. Nobody believed her and the name ‘Pascualita’ stuck,” he added.
The name of the daughter, if Esparza ever had one, became lost in time.
Down the years, the tale has been embellished with claims of supernatural happenings, including visits by a love-sick French magician who is said to bring the dummy magically to life at night, and take her out on the town.
Others say that her gaze follows them around the store, or that she shifts positions at night in the darkened shop window to the surprise of passers by.
Spooked by the tales, several jittery shop workers say they dread being the last to leave the store in the evening, and some of them refuse to change the dummy’s outfits.
Indeed, twice a week her outfits are changed, always using the more classic bridal styles that Gonzalez and his staff consider more appropriate and dignified. The changing is done – perhaps a bit theatrically – behind curtains put up in the shop window to preserve the dummy’s modesty.
“Every time I go near Pascualita my hands break out in a sweat,” shopworker Sonia Burciaga said. “Her hands are very realistic and she even has varicose veins on her legs. I believe she’s a real person.” Miracles and Sugar Skulls While Pascualita is more of a curio than a religious draw in devoutly Catholic Mexico, a few people have left votive candles outside the shop and even attribute a miracle to her.
“One woman was having a violent argument with her boyfriend close to the store.
As she turned to walk away from her lover, he pulled out a pistol and shot her,” Gonzalez said.
“As she fell she looked up and saw the figure in the shop window and said, ‘Save me Pascualita, save me!’ And you know what? She survived,” he adds.
Other tributes to the mannequin have included an altar of sugar skulls, flowers and candles left by local school children each year on November 2 – Mexico’s Day of the Dead – and a ballad by popular Tex-Mex combo ‘Los Archies.’
Among those to visit the bride have been popular television figures such as Mario Kreutzberger, better known as ‘Don Francisco’, whose syndicated show has stirred up interest in the figure throughout Latin America.
As more visitors come to the shop each year, Gonzalez says he is thinking of getting a visitors’ book and even opening a small museum to Pascualita.
But asked to settle once and for all whether she is a dummy or a corpse, he just smiles and shakes his head. “Is it true? A lot of people believe it is, but I really couldn’t say.”